Analysing Websites

EDM Artists

Galantis

The website of Galantis are very simple as the background is plain black with a white modern font. This helps viewers to see clearly the artists name and the content as it is easy to read. On the first page the viewers are able to listen to their new releases of the artist. This is called direct marketing which aims at the audience to catch their attention and listen to their music, which might be future fans and consumers of the artist. For the audience of this artist, they are able to catch up with the artist and his latest releases on social media websites. Facebook, Twitter, Instagram, Spotify and Youtube are available on the bottom of the page for viewers to follow. This from the artists point of view shows the amount of followers they have globally. Getting these data can allow them to set tours at locations where there are a significant amount of fans and can receive a higher amount of revenue. Youtube and Spotify can promote the artist by people sharing the music online or appearing itself on global music charts. 

Axwell /\ Ingrosso

The website of this artist has a very simple yellow font which shows viewers the content clearly. On the first page the of the website concludes with the artist recent events, both pictures and videos. 

There are also tour dates and the location where they will be visiting to alert the fans globally to where they will go to next. To keep fans up to date, fans can sign in to the website, and receive emails of latest release or tour dates directly to each fan. This helps to distribute information easier to people as the fans will get the message and can also spread it with others. In social media, you are able to follow the artist on Twitter, Facebook and Instagram. These website helps support the fan base and creates a large amount of group within the community. On Instagram, you are able to follow both of the individuals although they are on different accounts as they are two people. They are also about to begin to sell merchandises with fans able to keep up to date with when they will start selling through social media websites and also by email for fans who have signed up to their website. It also includes their latest releases with option to watching the music video on Youtube or even to purchase their songs leading to iTunes directly. Arrows pointing to the words BUY NOW allows an option to buy their new album. This makes it easier for fans to buy the album rather than looking for it in stores outside. 

Knife Party

On the first page of this website you are able to see a sign  of direct marketing as the first thing that pops up is the artists latest album and choices of listening to it on Spotify. They are also convincing the viewers of the page to purchase the album on iTunes, Google play and Apple Music. It also has a section giving the tour dates to keep the fans up to date. Fans are able to sing up to the website to be a member to catch up with the artist. There is also a store on the page which fans are able to buy the artists merchandise with the logo on the designs, for example logo of Knife Party on a t-shirt.