Rough Cut

Rough Cut 

Purpose of a Digipak

Analysing Digipaks

Analysing Digipaks

In our research we had taken out different albums from artist of EDM. Most of EDM artists usually do not tend to release digipaks as they often play their music at certain festivals and release new songs on the internet, selling it online such as iTunes. In each different albums, there is a similarity in each album cover. Our idea is to include two people so we researched artist with two DJ's.

Axwell /\ Ingrosso

This album cover is very simple with the font as it is dark and in a bright background. The title of the album corresponds to the album design, as the yellow semi-circle which is the sun appears half way in to the cover and interfering with the black background covering the sun.

Galantis

In this album cover, it is portraying an animal with a alien like face. This appears to be unique and catches attention of people who sees the design. The font of the album is very simple which people are able to see the artists name easily on the top of the album. The pink circle on the bottom left of the cover is the album name called PHARMACY.

Knife Party

On this album cover, it contains of a unique design of an eagle which suggests freedom but on the other hand the eyes of the animal are red and looks very fierce. This is similar to his style of music, with heavy drops in his songs which can also be seen on the colour of the eagle, covered in black with a glimpse of purple, dropped on to the creature. The font is very simple, corresponding to the name of the artist and the logo. 

Website Research of other genre

The Weeknd

Design - The design of the website is conventional and simple which links into his music genre as a pop artist.

Content - To help his fans keep up to date, there is a section on the website which allows people to see his tour, which country he is going to next and the dates. It also inludes contact number and emails for business use to contact them. There is also merchandises of the artist on his official shop website which includes clothing and acessories with the weeknd's logo on each product. There are also limited edition products on his website and logo has changed into gold which is a sign of marketing to attract customers.

Use of other webistes - There are links to Facebook, Instagram and Twitter which he has a large base of fans on. He is also on music websites such as soundcloud, spotify and itunes. Both soundcloud and spotify helps fans to keep up to date with his new releases. On his website, it links onto iTunes where fans are able to purchase his songs.