Tuesday, 24 November 2015
Analysing Digipaks
Analysing Digipaks
In our research we had taken out different albums from artist of EDM. Most of EDM artists usually do not tend to release digipaks as they often play their music at certain festivals and release new songs on the internet, selling it online such as iTunes. In each different albums, there is a similarity in each album cover. Our idea is to include two people so we researched artist with two DJ's.
Axwell /\ Ingrosso
This album cover is very simple with the font as it is dark and in a bright background. The title of the album corresponds to the album design, as the yellow semi-circle which is the sun appears half way in to the cover and interfering with the black background covering the sun.
Galantis
In this album cover, it is portraying an animal with a alien like face. This appears to be unique and catches attention of people who sees the design. The font of the album is very simple which people are able to see the artists name easily on the top of the album. The pink circle on the bottom left of the cover is the album name called PHARMACY.
Knife Party
On this album cover, it contains of a unique design of an eagle which suggests freedom but on the other hand the eyes of the animal are red and looks very fierce. This is similar to his style of music, with heavy drops in his songs which can also be seen on the colour of the eagle, covered in black with a glimpse of purple, dropped on to the creature. The font is very simple, corresponding to the name of the artist and the logo.
Tuesday, 17 November 2015
Website Research of other genre
The Weeknd
Design - The design of the website is conventional and simple which links into his music genre as a pop artist.
Content - To help his fans keep up to date, there is a section on the website which allows people to see his tour, which country he is going to next and the dates. It also inludes contact number and emails for business use to contact them. There is also merchandises of the artist on his official shop website which includes clothing and acessories with the weeknd's logo on each product. There are also limited edition products on his website and logo has changed into gold which is a sign of marketing to attract customers.
Use of other webistes - There are links to Facebook, Instagram and Twitter which he has a large base of fans on. He is also on music websites such as soundcloud, spotify and itunes. Both soundcloud and spotify helps fans to keep up to date with his new releases. On his website, it links onto iTunes where fans are able to purchase his songs.
Monday, 26 October 2015
Genre Research
Song: For a Better Day - Avicii
Genre: EDM (Electronic House Music)
Sub Genre: House music
Origins of EDM
Was introduced and first played in 1977 in a club in Chicago inside a warehouse opened by Frankie Knuckles. They played music by mixing old disco classics leading to a new genre, EDM. Synthesizers and drum Machines were used to create one of the very first EDM songs which was called 'I feel love' which was produced by Giorgio Moroder and Donna Summer.
Contemporary House music
Nowadays with better technology, people are able to create music easier than before which had opened up for many people to constructing a song with no need for singing if they aren't as skillful at that part. As a result there has been a large amount of artist who make house music, only counting for the artist who are licensed, there are approximately 1000 artist worldwide.
Fashion of contemporary EDM music fans
Often fans of EDM wear casual clothing as most of the time visit clubs which most of the time play these kinds of music.
EDM music in Movies
EDM music are often included into a movie for example when the character enters a club which are known to play that type of music. Usually the music is played during a party showing the excitement of the atmosphere.
Magazines
In the US, they have been heavily pushing the music industry towards EDM as they have seeked new customers as more teenagers are interested in EDM. As a result, to help EDM spread further to meet new markets they have had tried to promote the genre on magazines such as thee rolling stones which have had many well known DJs on the front cover to raise awareness to this emerging genre.
Music Festivals
- Held worldwide in many countries
- can be watched online on Youtube by streaming
- Biggest festival in the US
- Located in Belgium
- Once a year in mid-July
- Always brings in top international DJs
- Very popular as tickets sells out in less than a minute
Genre: EDM (Electronic House Music)
Sub Genre: House music
Origins of EDM
Was introduced and first played in 1977 in a club in Chicago inside a warehouse opened by Frankie Knuckles. They played music by mixing old disco classics leading to a new genre, EDM. Synthesizers and drum Machines were used to create one of the very first EDM songs which was called 'I feel love' which was produced by Giorgio Moroder and Donna Summer.
Contemporary House music
Nowadays with better technology, people are able to create music easier than before which had opened up for many people to constructing a song with no need for singing if they aren't as skillful at that part. As a result there has been a large amount of artist who make house music, only counting for the artist who are licensed, there are approximately 1000 artist worldwide.
Fashion of contemporary EDM music fans
Often fans of EDM wear casual clothing as most of the time visit clubs which most of the time play these kinds of music.
EDM music in Movies
EDM music are often included into a movie for example when the character enters a club which are known to play that type of music. Usually the music is played during a party showing the excitement of the atmosphere.
Project X
Magazines
In the US, they have been heavily pushing the music industry towards EDM as they have seeked new customers as more teenagers are interested in EDM. As a result, to help EDM spread further to meet new markets they have had tried to promote the genre on magazines such as thee rolling stones which have had many well known DJs on the front cover to raise awareness to this emerging genre.
Music Festivals
Ultra Music Festival
- Held worldwide in many countries
- can be watched online on Youtube by streaming
- Biggest festival in the US
Tomorrowland
- Located in Belgium
- Once a year in mid-July
- Always brings in top international DJs
- Very popular as tickets sells out in less than a minute
Tuesday, 13 October 2015
Monday, 12 October 2015
Technical Analysis
Technical Analysis
Coverage/Shots/Takes
- Made up of 7 scenes- To gather Coverage (to collect as many footage for a more effective way to edit)
- This requires different shots to make the video more interesting
- There is a demand for a large amount of shots to pick out the best shots to improve the quality of the TAKE
- Mostly in this video is a performance based as Adele sings through the lyrics of the song, targeting her visual appearance
Scene 1 - Adele Singing - Close up, mid straight and long straight
Scene 2- Long Shot and Mid
Scene 3 - Drummer under the stair close up, pan. Mid shot of drummer. Long shot behind dolly towards
Scene 4 - 100 of glasses of water. Close up high angle, tracking shot. Mid shot -horizontal
Scene 5 - Smashing cups. Mid shot of the pile. Long shot of throw. Close up, low angle of cookery hitting the screen.
Scene 6 - Model city being destroyed. Close up pan. Long shot Citysearch.
Scene 7 - Fresco. Close up on the in-grave on the wall.
Prelim Project
Prelim Project
Planning
Final Product
Evaluation
3 things i liked about it
For the first time making a music video, i think it was a great experience and the final product was decent. First of all, i liked that the editing was done accurately where different shots came in at the right time as the rhythm of the song. Another thing i liked was a use of many shot types which was similar to uptown funk. Finally we brought in many shots to try to cover up as much of the 1 minute given so that there were more shots.
3 things to improve on
Lip syncing could be improved so that it could look more professional as if the actor was singing, by learning the lyrics more and trying to match the beat will syncing.
More dance moves could make the video more interesting as this type of song needs something to match the beat.
Sunday, 11 October 2015
Costume Design
Drug Dealers
What they wear
Younger individuals
Younger adults who have gone into drug dealing often wear clothes which comfortable to them and often tries to stop others from identifying them. They usually wear a hoodie and long trousers with old sneakers describing them as an unknown person. These people are often at the beginning of entering the business. As they progress and earn more money, they usually have more money and buy valuable goods. For example they buy gold chains and other non-sense clothing which might give them higher reputation as they understand the market for it.
Older drug dealers
As drug dealers who have been in the business for a longer time, they usually wear suits to show the buyers that the person is trust worthy and has a high reputation. Given that they have a lot of experience in the market, they are often rich and are at a higher standard of living.
Tuesday, 6 October 2015
Purpose of a Music Video
Purpose
To be able to sell the song as it wants the viewers who have watched the video remember the song and would want to buy it on iTunes for example. It is also made to show the audience another side of the side to show meanings which creates emotions or questions in their mind. One of the most important is to entertain the viewers so that they would watch the whole video without getting distracted. Music videos are often created to introduce a new artist to be expand their profile or improve the profile of recent artist.
Feeling Electric - Parade of Lights
EA trax is a playlist of songs added to a video game for example FIFA. Each song released on FIFA gets a huge lift as the artist gets more recognition from people playing the game. This has made many artist famous overnight just from having one of their songs on the playlist. In September, FIFA 16 released and as shown on the graph above the views of this songs increased significantly.
Gangnam Style
This music video became viral through the internet by Youtube for its unique dances and an emerging type of genre 'K-pop'. PSY, the artist was only aiming to be able to spread this song all over South Korea. However, it went viral worldwide and promoted the artist as it became the first video to have reached 1 billion views. This had made the artist more recognised in the music business and became a star worldwide, winning an award in Europe for the best music video by MTV. This had changed everything not only for PSY, but also for the record company as the shares heavily increased by 568.8% due to the music video.
This picture is one of the shots from the music video called 'Anaconda' by Nicki Minaj. As shown in the picture, Beats, a music acessories company have tried to promote their products in a music video which they are trying to reach new customers who watch Nicki's music videos.
To be able to sell the song as it wants the viewers who have watched the video remember the song and would want to buy it on iTunes for example. It is also made to show the audience another side of the side to show meanings which creates emotions or questions in their mind. One of the most important is to entertain the viewers so that they would watch the whole video without getting distracted. Music videos are often created to introduce a new artist to be expand their profile or improve the profile of recent artist.
Examples
Promoting a song
Feeling Electric - Parade of Lights
EA trax is a playlist of songs added to a video game for example FIFA. Each song released on FIFA gets a huge lift as the artist gets more recognition from people playing the game. This has made many artist famous overnight just from having one of their songs on the playlist. In September, FIFA 16 released and as shown on the graph above the views of this songs increased significantly.
Promoting an artist
This music video became viral through the internet by Youtube for its unique dances and an emerging type of genre 'K-pop'. PSY, the artist was only aiming to be able to spread this song all over South Korea. However, it went viral worldwide and promoted the artist as it became the first video to have reached 1 billion views. This had made the artist more recognised in the music business and became a star worldwide, winning an award in Europe for the best music video by MTV. This had changed everything not only for PSY, but also for the record company as the shares heavily increased by 568.8% due to the music video.
Promoting a product
This picture is one of the shots from the music video called 'Anaconda' by Nicki Minaj. As shown in the picture, Beats, a music acessories company have tried to promote their products in a music video which they are trying to reach new customers who watch Nicki's music videos.
Tuesday, 29 September 2015
Three songs important to me
Linkin Park - What I've done
I was introduced to Linkin Park from a movie called Transformers which had included this song at the end of the movie. I then started to listen to many of their songs which as well in the next Transformers, another Linkin Park song was in it called 'New Divide'.
I Got U - Duke Dumont
This song has always been my favourite as it reminds me of an expedition in Year 11 where we finished our IGCSE's and had a break and the beat of the music was very relaxed and fun to listen to. My friend introduced me to this song and i would always play it during summer break.
Busy Earnin' - Jungle
I was introduced to a new artist in 2014 called Jungle. They were a new group forming and had to find where to advertise its new song. It came on FIFA 15 which became very popular now with 8 million views. I played the game for 500 hours last year which many songs came through my mind but only this song represented the whole game for me.
I was introduced to Linkin Park from a movie called Transformers which had included this song at the end of the movie. I then started to listen to many of their songs which as well in the next Transformers, another Linkin Park song was in it called 'New Divide'.
I Got U - Duke Dumont
This song has always been my favourite as it reminds me of an expedition in Year 11 where we finished our IGCSE's and had a break and the beat of the music was very relaxed and fun to listen to. My friend introduced me to this song and i would always play it during summer break.
Busy Earnin' - Jungle
I was introduced to a new artist in 2014 called Jungle. They were a new group forming and had to find where to advertise its new song. It came on FIFA 15 which became very popular now with 8 million views. I played the game for 500 hours last year which many songs came through my mind but only this song represented the whole game for me.
Monday, 28 September 2015
Typical Harrow Student Consumption
How we find our music
Social Media - Suggestions from friends or new songs released by an artist you like, for example you follow them on twitter or like them on Facebook
From Friends - Influence from friends who let you listen to a song they like.
Looking at the charts - Billboard top 100 shows you the top songs at the moment which allows people to see what songs are trending.
Thursday, 17 September 2015
Sunday, 13 September 2015
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