Evaluation - Question 5

How would your work be distributed as real media products?

Distribution is a way a business uses to acquire their product or service to the audience. It is used to deliver product or a service directly to their customers through both via internet or in shops.
Distribution of music has changed significantly within ten years as before, the way music was distributed was either by television through music channels such as MTV or on the radio in certain radio stations. It was also distributed in music shops where people were able to purchase hard copies of the album of the artist. There weren't as many famous artist as we have nowadays which in the music industry, they didn't have to choose to contain direct marketing to promote their artist, and which has ended up mostly on MTV to promote the name. Nowadays, more people have been influenced by music due to a large growth in the music industry. This has led to an increase in the amount of artist and has caused large amount of competition between record labels to produce the best out of an artist. As a result of this, businesses have adapted to a direct marketing way be able to attract customers through the internet by selling the album through the internet such as iTunes.
As this has affected the music industry, there had to be changes to their distribution of their products. Internet had to be used to be able to reach the artists target audience as there has been a huge increase in usage of the internet through all suitable age groups. This has to be taken into thought in which genre the artist is as in each music genre, there are different ways to contain the distribution process.

As for our genre, to begin our career the best choice is to start off with a small base in social media especially for music, a great example for this is to start at soundcloud where there are many artist producing different music, sharing it to others. Many artist have been successful on soundcloud and have been well known worldwide such as Calvin Harris who started off on myspace, sharing his music to his followers and many where interested in his music which has led to a creation of a fan base of him. By beginning with soundcloud, it would create some sort of fan pages which emerges the name of the artist. As for an EDM genre, we decided that it would be more sensible to begin on the internet as there is a large base of fans and easier to reach the audience.

The next steps after soundcloud are which to appear on small sections of an EDM magazine to catch attention of people reading it which might trigger them and follow the artist. This step develops the fan base of the artist which usually leads to an increase in the number of followers. As for an EDM artist, the best way to reach the target audience is to appear on the rolling stones magazine with many new artist emerging into becoming famous. Sharing the background of the artist provides a deeper thought to the audience to get to know more about. This may lead to interest from record labels which will hugely make an impact to the artist name as it is approved and supported by a business.

Live perfomances would be suitable to begin at a later stage as we an artist would be performing at a larger stage. It would be better off to follow all the steps first before constructing towards performing live. This would be better as in live EDM shows, people often dont recognise the artist as in EDM concerts, there are usually more than 4 artist who would come and perform. So to compete with the other artist, experience is needed to be recognised by the audience to catch their attention by playing decent mixes of our own. This would also attract new fans to the community, giving that they went overseas they would perform towardws new audiences who might not know them which expands the fan base of our community. Improving our artists image would allow increases in amount of viewers of our songs online which would attract other investers online, such as VEVO who provide an artist some sort of statement that the artist is decent and have trust in an artist which would lead to loyalty from fans to continue listening our songs.

Further on in the career, to be recognisable to more people, remixes are usually the option to overcome the barrier of extending the amount of followers. This requires of partnering up with well known artist who have a large fan base which can create a flow of audience interested in our name and would start to follow. An example of this is Kygo, an EDM artist who had released a new song called ID which had no singing in the music. It received a significant amount of views due to support from EA, by being in one of the most famous football video game released September 2015, FIFA 16. It was included into the game with it being played continuously in the games playlist with other songs from other artist. But another song was released by Kygo with the same song but now featuring Ella Henderson, an emerging artist from the X-Factor, a UK talent TV show specifically for singing perfomances. It received higher views due to Ella Henderson's fan base who had watched it.