To be able to sell the song as it wants the viewers who have watched the video remember the song and would want to buy it on iTunes for example. It is also made to show the audience another side of the side to show meanings which creates emotions or questions in their mind. One of the most important is to entertain the viewers so that they would watch the whole video without getting distracted. Music videos are often created to introduce a new artist to be expand their profile or improve the profile of recent artist.
Examples
Promoting a song
Feeling Electric - Parade of Lights
EA trax is a playlist of songs added to a video game for example FIFA. Each song released on FIFA gets a huge lift as the artist gets more recognition from people playing the game. This has made many artist famous overnight just from having one of their songs on the playlist. In September, FIFA 16 released and as shown on the graph above the views of this songs increased significantly.
Promoting an artist
This music video became viral through the internet by Youtube for its unique dances and an emerging type of genre 'K-pop'. PSY, the artist was only aiming to be able to spread this song all over South Korea. However, it went viral worldwide and promoted the artist as it became the first video to have reached 1 billion views. This had made the artist more recognised in the music business and became a star worldwide, winning an award in Europe for the best music video by MTV. This had changed everything not only for PSY, but also for the record company as the shares heavily increased by 568.8% due to the music video.
Promoting a product
This picture is one of the shots from the music video called 'Anaconda' by Nicki Minaj. As shown in the picture, Beats, a music acessories company have tried to promote their products in a music video which they are trying to reach new customers who watch Nicki's music videos.
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